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Media Outlook 2010: Crawling From the Wreckage

2009.10.04

Broadcast TV would be down. Cable: the only medium that didn’t get kicked in the teeth,  Digital Media: Users are still shifting time to digital platforms. The search business is still relatively strong. Video, mobile is a bright spot. However, “display has gotten hammered a bit.” Analysts are cautiously optimistic. Print: is looking, well, less bad

 
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Obvious: People Dont Want to Pay for Online News

2009.09.26


Only five percent of regular news site users would pay if their favorite haunt started charging, and that readers would prefer to subscribe annually."

 
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Print Publishers Embracing Mobile Market

2009.09.26

More print publishers are focusing on the mobile market as a way to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted engaged audiences

 
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Digital Media Consumption Making Big Gains

2009.09.06

Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen's new Three Screen Re

 
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The Model Is Broken, Now Where Is the Fix?

2009.08.15

Media bigwigs bemoan problems, but solutions are few

 
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Internet has only just begun, say founders

2009.04.26

While the Internet has dramatically changed lives around the world, its full impact will only be realised when far more people and information go on-line, its founders said Wednesday.

 
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Soon TVs and PCs May Work Like the Wii

2009.04.13

Real-world devices with gesture-reading abilities are set to debut next year

 
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Schmidt Describes Future Media, Still Driven by Advertising

2009.04.13

“The Internet distribution model doesn’t work on scarcity, it works on ubiquity,” he said.

It’s the issue that underlies a lot of problems facing content owners and technology companies these days. Providers of software and content services are struggling with the “everything is free” mentality of the Web. Online ad dollars, for most of them, have not been able to compensate for the loss of more lucrative traditional business models.

 
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Media bigs: No ad turnaround until 2010

2009.02.17

 
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Old media will never be as profitable again, warns WPPs Sorrell

2009.02.17

The profit margins within traditional media, including television and newspapers, will never be the same again, according to WPP chief executive Sir Martin Sorrell

 
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