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UK Internet ad spend overtakes TV for first time

2009.10.04

"This is a significant milestone, this is the first major market where online has overtaken television to become the biggest single medium."

 
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Online ad spending to grow to 15%

2009.09.26

Online advertising is expected to account for 15% of global ad spending in 2010, up from 13% this year

 

 
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Internet Ad Market Suffers Second Straight Decline In 2Q

2009.08.15

Worldwide spending on Internet advertising fell 5% in the most recent quarter, the second consecutive period in which the once-booming online ad market has shrunk, market-research group IDC said Wednesday.

 
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Web Sites Debate Best Values for Advertising Dollars

2009.08.15

Wall Street Journal - For a time, Internet advertising was a rising tide lifting all boats. But as ad spending ebbs, there are more arguments about where on the Web advertising is the most fruitful.

 
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Only 1 in 20 users interact with ads on social networks

2009.08.15

Just 4% of people have ever clicked on a banner ad on a social network, according to research by affiliate network LinkShare.

 
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Online Classifieds Usage Doubles In Four Years

2009.06.01

Almost half (49%) of all Internet users have visited an online classified site like craigslist, a percentage that’s more than doubled over the past four years. In 2005, that number was just 22 percent, according to Pew Internet.

 
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Group Says In-Game Advertising Will Increase By 2,000%

2009.06.01

Market forecasts are to be taken with a pinch of salt, but when a new report suggests in-game advertising is going to see a 2000%+ increase over 5 years, you may as well grab a handful of the stuff.

 
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Half Respond To Display Ads By Searching

2009.06.01

A new study from iPospect, commissioned by Forrester Consulting, though, bridges the gap between search and display by revealing 49 percent of internet users who respond to display ads eventually run a search on a company, product, or service featured in them.

 
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Internet ad revenue up 10.6 pct last year: report

2009.05.02

Internet advertising revenue grew by 10.6 percent last year to a record 23.4 billion dollars

 
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P&G Puts Added Focus On Digital Media As TV Soap Ends

2009.05.02

 Procter & Gamble will make a bigger push to develop more digital media properties and Web sites targeted at women following the cancellation of its soap opera  Guiding Light, which the company used for decades to peddle soap and household necessities.

 
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