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Advertiser to Shift $20M to Web from TV

2009.05.02

Reckitt-Benckiser is moving more of its television advertising dollars to online video. The company plans to shift an estimated $20 million in TV ad dollars to the Web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasi

 
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eMarketer: Webs Cut of Ad Dollars to Pass 15% by 2013

2009.05.02

The longstanding complaint in online advertising circles is that the Web has yet to receive its fair of ad spending, considering the amount of time most Americans spend online these days.

 
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Applying Traditional Media Metrics To New Media

2009.04.26

Tech discusses how to fit GRP into a CPC world

 
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Despite Recession, US Online Ad Spending Continues to Rise

2009.04.13

Report: US Online Advertising to Grow by 5% by 2013

 
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UK Online Ad Spending Up 17%

2009.04.13

The Internet was the only marketing medium to experience growth in the UK in 2008, with online market share increasing to 19.2 percent as advertisers looked for more accountability and return on investment, according to the Internet Advertising Bureau (IAB).

 
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Portals, Social Networks Lose Share in Razorfish Ad-Spending Study

2009.04.06

Razorfish said, was that while the scale portals deliver still matters, the choices for obtaining targeted scale outside of portals have grown. Think about targeting women at NBC Universal or Meredith sites or buying men at scale from a property such as ESPN.

 
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IDC: 10% growth in 2009 U.S. online ad spending too optimistic

2009.03.01

IDC is revising its forecast for 10% growth in U.S. online ad spending this year and, based on the latest data collected, that revision may be downwards.

 
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Ad Networks Are Transforming Online Advertising

2009.02.21

Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates

 
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Internet-Search Ad Spending Declines 8%, Marketing Company Says

2009.02.17

Spending on U.S. Internet-search ads dropped 8 percent in the fourth quarter as the recession curbed demand for online marketing, according to Efficient Frontier Inc.

 
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Shakeout Threatens to Thin Out Web-Ad Brokers

2008.11.16

As the Economy Sours and Venture Funding Grows Scarcer, Some Networks Have Begun to Exit a Crowded Niche on the Internet

 
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